The customers are out there, but how do you reel them in to look at and use your product? The following tips can help you revamp your business and get the foot traffic to your small business boosted.

• Host a Seminar or Workshop
  • Do you have a concept, idea, or product that you can showcase? Why not teach the public about it at a seminar? Tell your potential customers how your product works, or how to succeed at doing what you do best. People love to be involved, therefore, why not help them gain a starting point into your business.
• Host an Event
  • Okay, let’s face it. People like to party, mingle, socialize, and meet new faces. Host an event that your potential customers can do all of those things at. Whether it’s a marketing luncheon, or a networking cocktail hour, your business will surely shine through for hosting. This gives you an opportunity to meet new faces, build new customer relationships, and market your business to everyone in a fun and relaxed environment.
• Engage Old Customers in New Ways
  • Bring your existing customers in with a coupon or a sale! You can never go wrong with offering some “freebies” to your customers. Keep them coming and wanting to get a good deal with your company.
• Work with Brand Ambassadors and Influencers
  • This is a great opportunity for companies to get some product advertisement with the millennial crowd. Brand ambassadors and influencers are comprised of people such as celebrities and artists who promote your product on their social media accounts. This may sound trivial; however, the millennial generation lives on social media and these brand ambassadors have TONS of followers. As soon as a teenager’s favorite makeup artist is using your business’s blush, your sales will be off the charts. If you don’t have a product to sell, don’t worry! This tip can still help you! Your existing customers are your brand ambassadors! Ask them for kind reviews on your social media pages, or run a contest asking them to write about their favorite experience with your company. Not only do these boost engagement on your social media platforms, they also allow new customers to see how wonderful your brand really is.