1. Create a How-To Video: Whether you need to grab your followers’ attention or share a helpful tip, videos help you get the job done! According to Sprout Social, Facebook gets over 8 billion average video views per day. Talk about an opportunity to get your brand seen and not to mention for a cheaper cost than running commercials on TV. Create a unique how-to video that teaches your customers how to operate one of your products or do a new product unboxing; people love to see what they’re going to get!
  2. Go Live: What better way to showcase your brand then to let your customers have the inside scoop. Take them for a live trip through your facility and let them see the interworking’s that make your business succeed. Social media users love feeling some sort of attachment to the pages they follow and going Live helps them to feel connected.
  3. Post 360 Videos and Photos: If you need another reason to use video on your social media, Facebook now allows you to share 360 photos and videos. These are the virtual reality photos you see as you scroll through your timeline! The user gets a sense that they are in the present moment the video or photo was taken because they can explore in 360 degrees. This is a great idea for businesses who want to showcase their office space, or something they’ve just recently built.
  4. Use GIFS: GIFS are those short clipped moving images you see just about everywhere on social media now. Instead of posting a static picture saying, “Happy Friday”, post a GIF of a man throwing his work papers in the air to celebrate the weekend. Social Media is meant to be fun and entertaining-GIFS help keep it that way.
  5. Poll Your Audience: Do you have an idea for your company but you’re just not sure whether your customers will like it? Simply post a poll! Not only does it get great engagement, but it will help you justify if your idea is worth pursuing for the future of your business.
  6. Organize a Contest: What better way to say ‘Thank You’ to your customers than with a contest giveaway. Have your followers answer a trivia question or take a selfie in front of your store for a chance to win a prize. Not only is this an engagement booster, it’ll give your company a chance to say ‘thank you’ in return for all the shared advertising.
  7. Ask a Question: One of the best ways to engage with your followers and revamp your social media page is to ask a question. Instead of constantly posing as a business, portray your business page as a person and ask a simple question. For example, ask your followers if they’ve seen a movie that’s out in theatres or if they’re attending a local event. This helps to give your page a persona that makes your clients believe that you aren’t just trying to sell them all the time.
  8. Share Your Followers’ Posts: Did Cindy’s son make the local basketball team? Share it! Did the Mayor break ground on a new park? Share it! Sharing your followers’ posts (with their permission) and your local cities posts, helps draw that fine line of community with your business. Let your customers know that you care what is going on in the community, whether it’s from Cindy’s basketball team, or a new park being built.
  9. Use Emojis: Emojis are FUN! They’re quirky and they catch the eye! Emojis are an easy way to express emotions on your posts and attract attention!
  10. Pull a Meaningful Quote from a Blog Post: Lastly, everyone loves a good quote. Something motivational, inspirational, and funny are always a plus on your social media pages. Your clients will love them, and they may give you that extra boost to get from Monday to Friday!