Custom Websites

   Up to 83% of consumers visit a company’s or service provider’s website before making a purchase decision.
   What does your website say about you? What will they find when they get there?

          -Does it look professional?

          -Does it answer questions, i.e. what can you do for them?   

          -Why should they hire or buy from you?

          -Is it easy to read?

          -Have you made it easy to contact you?

          -Do you have testimonials or reviews from previous            clients/customers?

          -Is it responsive (can be viewed on mobile devices and tablets)?

          -Does it have organic Search Engine Optimization (see below)?

My Social State, LLC will design a new, well functioning website for your company. You would be surprised how quickly My Social State, LLC can set up a search engine friendly website! Our Website Designers in Augusta, GA meet with our clients and customize their projects based on their website design goals and budget. My Social State, LLC also offers Website Hosting in Augusta, GA and maintenance that includes dedicated servers, email services, domain registration, and support.



 Now you have paid money to have this spectacular website created after weeks of research, creating original copy, and gathering information.  Can your customers find you?

SEM (Search Engine Marketing/Google AdWords)   

 AdWords (Google AdWords) is an advertising platform that focuses on keywords to place relevant ads in front of potential customers.  Advertisers only pay when people click the ads. The purpose of AdWords is to increase website traffic, increase business leads, raise positioning in search engine results, and help produce revenue. The primary goals of the Google AdWords campaign are to drive targeted and relevant traffic to the client’s website and generate revenue through increased lead generation.

We target affordable keywords search most often by the client’s target demographic. The more popular (frequently searched) a keyword, the more it costs to display relevant ad in a favorable position on search results pages.  We work to strike a balance between keyword popularity and your campaign’s budget. Negative keywords (keywords that may attract clicks from users who are actually searching for something else) and careful keyword selection are used to eliminate unprofitable clicks.

Continuous ad optimization is necessary to achieve the highest click-through rates. Once active, campaigns are managed to ensure the highest level of ad clicks. This requires managing keyword bid price and relevance to achieve the most cost effective ad position, as well as modifying and testing ad copy to attract more clicks.

Keywords used for advertising will be derived from a thorough analysis of the online space of the customer’s site. We will provide a monthly report with an analysis of top keyword performance trends and user response.

Below are examples of the type of research we do and reporting we will provide you.  

All this leads to a marketing ecosystem that:

          -Engages with customers

          -Creates more valuable leads

          -Increases Brand Awareness in community.


SEO (Search Engine Optimization)

What is search engine optimization?

(SEO) is a strategic combination of techniques designed to raise a website’s ranking in the search engine’s organic listings. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria. To ensure your site ranks as highly as possible, My Social State, LLC will perform (amongst other techniques) a combination of the following SEO procedures:

          -Website Creation and Audit  

          -Competitor Analysis

          -Key Phrase Identification

All initial work will be completed within 90 days and monthly reporting will be provided with updates on search engine ranking and website traffic. Ranking should be improved within the 90 day window and after this monthly maintenance will be provided to maintain the position of the client’s website. This includes SEO work and maintenance for Google and Bing.