So what is Social Media Marketing?

According to google’s definition, social media marketing is the use of social media platforms and websites to promote one’s products or services. But what google doesn’t say is that social media marketing is the “brand” of your business. Without having these platforms, you have no way to build your brand recognition. Marketing for social media is all about finding your target audience and then building from there. Once you know your audience you can then target everything you market directly towards that crowd. 

How does Social Media help your business?

Where to begin? The millennials are moving up and they’re growing up. The phone book is no longer existent and everyone either turns to Google or Facebook to look up the business. If they can’t find you by a Google search, they’re turning to Facebook where they can see reviews, products, services, and even directions to your storefront. They can see if their friends have checked in there, and whether it looks like a fun place to go. If your customers visit your social media platforms and notice that there is no recent activity, they may make the assumption the business is closed. Facebook and other social media platforms can really help you to grow your business. You can connect with people within your specified demographic through paid advertising and drive clients right to your storefront, website, or phone. Social media also allows you to see what your competitors are doing. 

Making sure you have an awesome website is going to be a major key in helping your business grow. A website is a potential client’s first impression of the business. If your website is not built well or incomplete, your potential client is going to feel that your business is not important. Use your website to show off what you can do and HOW WELL you can do it. Also, a nicely built website that has SEO (Search Engine Optimization) built in will perform better on Google and other search engines, ultimately bringing you customers you might never have had to begin with.