Business Plan: CHECK!

Customer Retention: CHECK! 

New Customers: Not so much…

Successful marketing is shifting from TV commercials and newspaper ads to online marketing forms such as social media marketing and SEO. It’s important for businesses in this day in age to be active online! Don’t know where to start? Here are some helpful tips to get your internet marketing campaign off the ground and bring in new clients:

Web Design & Development: It’s easy in today’s market to go online and create a template website for your business, but you can’t have the “build it and they will come” mentality. Well built websites include built-in SEO and are made to “talk” to Google and other search engines. Without these key built-in factors, your website will not likely show up in search results, ultimately leaving you without new customers.

Search Engine Optimization (SEO): “Search Engine Optimization” (SEO) refers to techniques that help you achieve better rankings for your website in organic search results. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Each year, more than 2 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second. What does this mean to you? Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content and bought your product or services. Successful SEO is ever-changing. Search engines change their search requirements constantly-which means changes on your website must be made constantly as well. For example, researching and updating the keywords used on your website every week is a great start. Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization since each new blog entry represents a new web page.

Social Media Marketing: In simple terms, social media marketing is the process of gaining traffic or attention through social media platforms. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Social media marketing involves a lot of factors, but it is mostly creating and sharing relevant content in order to achieve your marketing and branding goals. Whether you’re a new business that’s just starting out and needs to grow a following or a current business who is trying to rebrand and double their market, social media is the perfect avenue to do so.

Not only is there organic content on these platforms, but also paid content. You can market your business through paid advertisements and paid boosts of current posts to gain followers and clients you may never have had.

When in doubt, call a professional! All of this may sound easy on paper, but it can be extensive work. My Social State offers competition packages for SEO and SEM, Social Media Marketing, Website Design & more! Give us a call today for more information! (706) 373-3739